Sony Bravia XR-55X90K 55" 4K Ultra HD Smart TV

Description

Sony Bravia XR-55X90K 55 Inch 4K Ultra HD Smart TV

The Sony Bravia XR-55X90K 55 Inch 4K Ultra HD Smart Full Array LED TV delivers an immersive viewing experience for sports, TV shows, movies, and everyday entertainment. Its Full Array LED backlight with local dimming helps improve contrast by enhancing bright areas while maintaining deeper blacks in darker scenes.

Powered by Sony's Cognitive Processor XR, this TV analyses picture and sound to deliver realistic depth, detailed images, and vivid colours. The Google TV platform provides access to compatible streaming apps and entertainment services, while Google Assistant voice control makes searching for content more convenient.

Full Array LED

The Sony Bravia XR-55X90K features Full Array LED technology powered by the Cognitive Processor XR. Local dimming controls the backlight in different zones to improve contrast between bright and dark areas. This technology helps produce detailed images with realistic depth and enhanced picture quality for movies, sports, and other entertainment.

Acoustic Multi-Audio Technology

The Sony Bravia XR-55X90K features Acoustic Multi-Audio technology, designed to help sound match the action on screen. Sound-positioning tweeters work with the TV's audio system to create a more immersive viewing experience when watching movies, television programmes, and other compatible content.

XR Triluminos Pro

Sony's XR Triluminos Pro technology, powered by the Cognitive Processor XR, reproduces a wide range of colours with natural shades and fine detail. It analyses colour based on saturation, hue, and brightness to deliver lifelike colours, including subtle variations in greens an